10 Day Idealist Challenge with Estee Lauder


As I popped into Boots yesterday, to continue with my weekly rummage around the beauty counters, I was approached by a very friendly Estee Lauder employee, Fiona. She was keen for me to try out this new Estee Lauder wonder product ‘Idealist’. So she invited me to take part in a 10 day test challenge of the serum, which claims to “minimise flakiness and pores”. The deal was that I would receive my 10-day sample (usually worth around £7.50) for free if I wrote a “diary” about how my skin was coping with the product and if I can notice a day-to-day improvement. My skin is usually quite dry around the T-Zone and I often get very rosy cheeks, especially after a few drinks (ahem!) So according to Fiona this serum will help my skin exfoliate for itself, whilst giving me a more even-toned appearance. Result!

I cannot lie. As much as I want to say this serum is a fraud and a rip off (priced at a gobstopping £50! eek!) after just one day I can feel the effect. I was advised to apply the serum in the morning, underneath my daily moisturizer, and to notice the immediate softness to my skin after application. The smell is divine, my skin feels tighter and looks clear – I am yet to feel a huge difference to the larger pores on my forehead and chin, but I am hoping that will improve over the week. I am due to return to Boots on Thurs of next week, so I am hoping that because of my helpful participation they will offer me a bottle for free! Doubtful but I can pray, because this poor student cannot part with £50 for a 50ml bottle! A pound a millilitre people!

I’ll use my blog to keep my “Idealist” diary up-to-date – but so far no problems, just worries that a naive, push-over of a Julia will come over all gracious on Thursday and end up spending way too much money! Common sense hold me back please!

Peace! x


About jooleea

I am a second year student, studying Journalism at Edinburgh Napier University. I am very excited about the four years ahead of me and can't wait to sink my teeth into some fun journalistic experiences!

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